MORE THAN A LASH ARTIST. I feel, conceptualize and execute.

Yuel Rafferty - Founder & Creative Director

White Flamingo Lash was born from a decade of artistry, experimentation, and honest connection. After years of perfecting the client experience in my San Francisco studio, I created the Hyper-Real Lash Technique—a design philosophy rooted in softness, precision, and emotion.

Today, White Flamingo Lash is more than a brand—it’s a creative lab for modern lash artists. We’ve evolved from product-heavy retail to a refined core collection of liquids and tools that represent quality, intentionality, and real artistry.

Beyond product creation, my work now expands into the creative direction, education, and storytelling side of the industry. From speaking at international conferences to guiding artists on how to express their unique aesthetic through social media and branding, I’m passionate about shaping the next era of modern lash culture—one built on individuality, creative freedom, and emotional resonance.